Traditional Sales Techniques are Obsolete

Feb 25, 2014

In a world where people spend most of their day (including their spare time) using their cell phones and computers, companies have to use different techniques to reach their target market. It’s not about going door-to-door or making 50 calls a day anymore.

Cold calling is outdated. Social media websites have changed the landscape of sales and are becoming a quick replacement for connecting over the phone. Communication via email and social media channels like LinkedIn, Facebook and Twitter (which have millions of user available to connect with) make it easier to reach out to customers. Instead of making multiple calls in one day, it’s much more common for a company to send a message to a company they consider a prospect.

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Tags: Blog, facebook, google, Twitter, sales, LinkedIn, marketing, social media, mobile device, technique, WebEx, customers, internet, pinterest, Google Hangouts, connecting, digital, iCloud, Dropbox

December 2013 Monthly Marketing News Snapshot

Dec 23, 2013

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Since this is our last post of 2013, we’d like to wish everyone a happy holidays and happy New Year. We’ll see you all back here on the blog in 2014!

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Tags: Blog, facebook, google, mobile, B2B, B2C, advertising, email marketing, social media, video, december

October 2013 Monthly Marketing News Snapshot

Oct 30, 2013

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the October Marketing News Snapshot.

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Tags: Blog, marketing news, facebook, google, LinkedIn, mobile, SEO, marketing trends, B2C, social media

Is it Time to Hire a Social Media Marketing Expert?

Aug 06, 2013

There was breakdown in the assembly line and no one on Henry Ford’s staff could fix it. As the story goes, his production lines were down for hours; hours turned into days, and Ford was frustrated. In desperation he called an electrical engineer friend whom he trusted to come to his plant, diagnose and repair the problem. His friend promptly arrived and after about ten minutes the Ford lines were up and running. A most grateful Henry Ford thanked him and told his friend to invoice the Ford Company for the repairs. A few days later Henry Ford received an invoice from his friend in the amount of $10,000. Flabbergasted, Henry called his friend on the telephone and protested, “You only tinkered around for ten minutes! Ten-thousand dollars?!” His friend agreed that he would re-invoice the repairs. A few days later Henry Ford received a modified invoice:

Tinkering…..$10

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Tags: branding, Blog, facebook, google, Twitter, sales, LinkedIn, Klout, blogging, marketing, marketing strategy, social media, social media strategy

June 2013 Monthly Marketing News Snapshot

Jun 27, 2013

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the June Marketing News Snapshot.
Video Is the Next Frontier for Email Marketers
This eMarketer article delves into the statistics behind using video in email marketing. While only a quarter of businesses are currently using video in email, 81% of respondents said they were at least somewhat likely to integrate videos into their email marketing practices. The article breaks down reasons why marketers are not using video in email and also the top benefits of using videos in email according to marketing executives. Read the full article. (6/19/2013, eMarketer)

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Tags: Blog, digital marketing, marketing news, facebook, google, print advertising, SEO, iPad, digital advertising, mobile search, June, email marketing, social media

May 2013 Monthly Marketing News Snapshot

May 29, 2013

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the May Marketing News Snapshot.

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Tags: branding, Blog, marketing news, online marketing, google, Twitter, TV, content advertising, Tumblr, B2B, Yahoo, B2C, content marketing, USPS, Nielsen, advertising, May, postal service, email marketing, social media, marketing technology

Digital Advertising Trends and the Role of Marketing Technology

May 16, 2013

In our April Marketing News Snapshot, we shared this article from Direct Marketing News. It features Susan Wojcicki, SVP of Advertising at Google, discussing five trends shaping the future of digital advertising. While they all warrant monitoring, these three in particular jumped out at me, coming from a marketing technology background. For deeper explanations of the trends, be sure to read the article by Ryan Joe. To see how the future of digital advertising compares to that of digital marketing, and the role marketing technology plays in that future, keep reading below!

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Tags: branding, Blog, digital marketing, online marketing, google, online advertising, advertising trends, marketing, scalability, digital advertising, marketing trends, creative production, collaboration, brand consistency, marketing technology, personalization

April 2013 Monthly Marketing News Snapshot

Apr 30, 2013

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing, get caught up with the April Marketing News Snapshot.

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Tags: Blog, digital marketing, mobile marketing, marketing news, tablets, google, online advertising, mobile wallets, digital optimization, B2B, b-to-b, marketing trends

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