Marketing Technology Deployment: Five Keys to Success

Dec 18, 2014

That first step – it can make or break you. In sports, that first step can launch you into the lead of the race, or help you beat your defender down the field. A good first step often puts you in position for success. It’s no different in business, especially when it comes to technology.

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Tags: Blog, MRM, marketing technology, marketing resource management, marketing operations, Gleanster, implementation, deployment

Usability: Ignore It at Your Own Risk

Dec 11, 2014

kandi-quote-usability_v2That “uh-oh” moment…When you are looking to buy something – cell phone, smart TV, any piece of technology, really – what’s one of the first questions you ask the sales person? You want to know what the product can do; what it’s capable of. It’s often not until after we make the purchase that we step back and realize we have no clue how to make the product do what we bought it to do. It happens all the time in business, too; especially when it comes to marketing technology. The issue is usability and, according to a recent report by Gleanster on marketing resource management systems, “ease of use” is one of the most important criteria we should consider in the evaluation and buying process.

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Tags: Blog, MRM, marketing technology, marketing resource management, marketing operations, Gleanster, usability

A New Model for Marketing Operations

Dec 05, 2014

Jay Blog New Model no quoteGleanster, a leading voice in business technology research, insight and analysis, recently released their benchmark report on marketing resource management (MRM). Even living in a world that revolves around MRM every day, it’s always important to occasionally step back and view the industry through a fresh lens, and this report certainly provides that. More than anything, it does a good job of painting the challenges marketers face today as they look for MRM (and technology in general) to improve operations.

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Tags: Blog, MRM, marketing technology, marketing resource management, local marketing, marketing operations, Gleanster

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