Ideas for Grand Opening Event Success in a Distributed Marketing Model

Jun 09, 2016

Managing local grand opening events can be a challenge when you operate in a distributed marketing model. As a corporate marketer you want to support the success of the new location and ensure brand consistency. At the same time, you want to enable your local team the flexibility to create an event that resonates with their local market.

We’ve supported many clients’ local grand opening events. From franchisors facilitating new franchise openings to banks launching newly acquired local branches, here are some guidelines based on our experience:

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Tags: bank marketing, brand consistency, franchise, distributed marketing, franchisee marketing, grand opening event ideas

3 ways to engage franchisees in local marketing efforts

Nov 24, 2015

Franchises face unique challenges when it comes to local marketing. They are reliant on local owners to share corporate-supplied marketing campaigns and messages, but are not always able to measure effectiveness, or even tell if franchisees used materials provided.

That can be a big problem. If franchisees aren’t engaged in marketing strategies and techniques, then customers aren’t receiving carefully crafted materials – representing a loss to revenue and a waste of time and money spent creating campaigns that never get used.

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Tags: localized marketing, local marketing, franchise, franchise marketing, marketing strategies, marketing techniques, how to market franchise, distributed marketing, franchise marketing best practices, Drive sales, through-channel marketing, franchisee marketing, franchise marketing campaign

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