We all know that feeling when an executive stops by our office or forwards an email about the latest and greatest marketing technology, trend or tool. I don’t know about you, but it usually stops me in my tracks.
Nailing a search strategy is important for many local marketing campaigns. But it’s not the only element. Even in today’s marketplace, smart relationship-based strategies are still as important—or in some cases, more important—than search alone.
Email marketing has a high return on investment. It’s a great way for local franchises to connect directly with consumers in their markets—and whether you’re sharing news about a specific event or communicating as part of a broader campaign, email marketing can grow brand loyalty, generate leads and boost sales.