3 tips to reach local consumers with compelling, compliant marketing materials

Aug 20, 2015

Today, financial services marketing teams face what seem to be competing needs: They need to reach more local consumers, but still need to maintain control of marketing materials to ensure compliance is met and brand standards are upheld.

Read More >

Tags: financial services, MRM, localized marketing, local marketing, financial services marketing, compliant marketing materials

Three tips for delivering relevant, compliant local marketing materials

May 22, 2015


For financial institutions, local marketing can be tricky. Far too often, branches left to their own devices create and share marketing materials based on consumer feedback or needs. While local relevancy is important to drive sales, these materials are often not effective, lack brand consistency and miss cross-sell opportunities.

Read More >

Tags: financial services, marketing resource management, local branch marketing, legal and regulatory compliance, financial services marketing

SUBSCRIBE TO MONTHLY NEWSLETTER