Getting the Banking Customer Experience Right

May 16, 2017

Relationships have always been at the core of bank marketing success. While face-to-face transactions and handwritten notes have largely given way to mobile deposits, online bill paying, emails and texts, knowing and connecting with your customer on a personal level is as important as ever.

On the path to building lasting customer relationships, bank marketers must distinguish themselves from ever-increasing competition. There’s also the pressure to rise to elevated consumer expectations that are based on the streamlined, personalized experiences perfected by companies like Amazon and Uber.

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Tags: bank marketing, brand consistency, financial services, local marketing, banking customer experience

How to Support Your Local Associates for Successful Community Sponsorships

Apr 20, 2017

Whether you’re a bank with local branches or a franchise business with multiple locations, local sponsorships offer a powerful way for your local representatives to build relationships and visibility in the communities they serve. Sponsorships are effective because supporting local sports teams, charitable causes, the arts and other cultural organizations puts your brand in front of the customers and prospects you most want to reach at the local level.

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Tags: bank marketing, brand consistency, financial services, local marketing, legal and regulatory compliance, franchise, community sponsorship, local advertising

Don’t Get Knocked Off Balance by the Swinging Pendulum of Bank Regulation

Mar 23, 2017

With the recently signed executive order requesting a review of the Dodd-Frank Act, the Trump administration has taken a first step toward potential regulatory relief for banks and financial services companies. Experts and influencers on both sides of regulation are already fiercely debating the merits and failings of the current law and any possible rollback of it. At this point, the result of such a review is uncertain. What is clear is that change is most definitely in the air.

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Tags: bank marketing, bank marketing compliance, brand consistency, financial services, marketing resource management, legal and regulatory compliance, mortgage marketing

Transcending the Logo: Brand Consistency in All Its Forms

Oct 19, 2016

At Vya we are big on brand consistency. Your brand is the platform that delivers your core product or service differentiation to customers. Managing brand consistency is critical, especially in a distributed organization with branches, agents or franchises.

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Tags: bank marketing, brand consistency, financial services, video

Recapping the ABA Bank Marketing Conference 2016

Oct 03, 2016

Last week I was in Nashville with Vya’s Kandi O’Connor and Tracy McIntosh attending the ABA Bank Marketing Conference 2016 – a terrific event for bank marketers to zero in on the latest trends in digital marketing, branding and customer engagement.

Speaker Kimberly Capps, COO of Southern Bank, perfectly captured the overall spirit of the event when she shared this quote by Jeff Yabuki: “The only thing moving faster than technology is customer expectations.”

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Tags: bank marketing, brand consistency, financial services, social media

3 Tips to Engage Branches in Local Bank Marketing

Jul 20, 2016

Branch employees are the face and voice of your company to local communities. Engaging local branches and ensuring they use appropriately branded and compliant marketing material is a challenge that can seem insurmountable. It’s essential to achieve the right balance between empowering branches to reach local audiences with relevant messages and the clear need for oversight in order to maintain compliance and brand consistency.

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Tags: bank marketing, brand consistency, financial services, marketing resource management, legal and regulatory compliance, streamline marketing, marketing platform

How to Scale Localized Marketing

May 12, 2016

Often we are approached by companies that are experiencing tremendous growth. Sometimes it’s a bank that has made an acquisition and is in the process of integrating many new bank branches into their corporation. Other times it’s a franchisor who has many new locations under construction or has several new franchisees under contract. It’s exciting to be part of a growing business; but it can also be stressful, especially for the corporate marketing department.

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Tags: bank marketing, financial services, localized marketing, marketing productivity, marketing resource management, local marketing automation, franchise, scale local marketing, franchise marketing software

Looking forward: 3 marketing innovations for 2016

Dec 22, 2015

Last week, we took a moment to look back at 2015’s biggest marketing trends. This week, we’re looking forward to the marketing innovations in store for 2016.

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Tags: financial services, marketing strategy, marketing innovation

Looking back: 4 marketing trends of 2015

Dec 17, 2015

Taking a look back at some of 2015’s biggest marketing trends can be a great way to review the year, and think toward 2016 marketing strategy – if you haven’t already done so.

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Tags: financial services, marketing strategy, personalized marketing

Agility drives competitive advantage in crowded markets

Nov 18, 2015

Today’s business landscape is constantly changing. Customers are in the driver seat, demanding new products and services, and expecting businesses to always be available. All the while, technology lets us deliver more faster than ever before, while connecting with more and more consumers.

It’s a competitive environment. And it’s one where companies must be agile in order to meet new demands, adapt to new technology and stand out in the marketplace.

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Tags: marketing leadership, financial services, Competitive advantage, agile marketing

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