Why Companies Should Engage Employees in Social Media

Jun 23, 2014

The value of social media use in the workplace has become an important discussion among companies. No one will question the rapid growth of social media and its impact on a company, but many organizations struggle with allowing employees to engage in social media while also protecting against potential risks to corporate reputation.

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Tags: Blog, risk, facebook, Twitter, marketing, communication, social media, content, companies, employee advocacy, workplace

April 2014 Monthly Marketing News Snapshot

Apr 30, 2014

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the April Marketing News Snapshot.

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Tags: Blog, facebook, Twitter, mobile, marketing, email marketing, social media, mashable, charity, instagram, trend, future, centscere, social startups, marketingprofs, news, digital, brands, emarketer, direct marketing news, snapshot, local marketing automation

The Disappearance of Work Ethic – And How to Get it Back

Apr 29, 2014

DocuStar is delighted to welcome Eric Chester to our Marketing Organizational Leadership series. Eric is an award-winning keynote speaker and author of Reviving Work Ethic: A Leader’s Guide to Ending Entitlement and Restoring Pride in the Emerging Workforce.

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Tags: Blog, facebook, marketing, technology, Marketing Organizational Leadership, executive, employer, employee, workforce, smartphone, ambition, progress, business, workplace, labor, urbanization, innovation, gen x, gen y, millenials, work ethic

March 2014 Monthly Marketing News Snapshot

Mar 27, 2014

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the March Marketing News Snapshot.

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Tags: Blog, facebook, Twitter, mobile, marketing, email marketing, social media, charity, instagram, trend, future, centscere, social startups, news, digital, brands, emarketer, direct marketing news, snapshot, local marketing automation

February 2014 Monthly Marketing News Snapshot

Feb 27, 2014

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the February Marketing News Snapshot.

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Tags: Blog, facebook, Twitter, mobile, marketing, email marketing, social media, charity, instagram, trend, future, centscere, social startups, news, digital, brands, emarketer, direct marketing news, snapshot, local marketing automation

Traditional Sales Techniques are Obsolete

Feb 25, 2014

In a world where people spend most of their day (including their spare time) using their cell phones and computers, companies have to use different techniques to reach their target market. It’s not about going door-to-door or making 50 calls a day anymore.

Cold calling is outdated. Social media websites have changed the landscape of sales and are becoming a quick replacement for connecting over the phone. Communication via email and social media channels like LinkedIn, Facebook and Twitter (which have millions of user available to connect with) make it easier to reach out to customers. Instead of making multiple calls in one day, it’s much more common for a company to send a message to a company they consider a prospect.

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Tags: Blog, facebook, google, Twitter, sales, LinkedIn, marketing, social media, mobile device, technique, WebEx, customers, internet, pinterest, Google Hangouts, connecting, digital, iCloud, Dropbox

December 2013 Monthly Marketing News Snapshot

Dec 23, 2013

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Since this is our last post of 2013, we’d like to wish everyone a happy holidays and happy New Year. We’ll see you all back here on the blog in 2014!

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Tags: Blog, facebook, google, mobile, B2B, B2C, advertising, email marketing, social media, video, december

October 2013 Monthly Marketing News Snapshot

Oct 30, 2013

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the October Marketing News Snapshot.

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Tags: Blog, marketing news, facebook, google, LinkedIn, mobile, SEO, marketing trends, B2C, social media

Why Social Media Skills Are Not Optional

Oct 23, 2013

It’s an inevitable point in the life cycle of every great advancement or leap forward: that moment when the exceptional becomes the norm. It happened with phones, televisions, automobiles – things that were revolutionary concepts when they first arrived, but eventually nearly everyone had one, and suddenly owning such items isn’t viewed as remarkable, rather as necessary.

The same holds true for business skills, and that was the focus of a book I recently read by Jay Baer called “Youtility.” New technology has always demanded new skills, but as we’ve seen time and time again, as the technology becomes more prevalent and “the norm,” so too do the skills required to operate it, and that has an impact on how businesses should look for and asses new talent.

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Tags: Blog, digital marketing, facebook, Twitter, sales, LinkedIn, marketing, human resources, customer service, social media, Retail

September 2013 Monthly Marketing News Snapshot

Sep 25, 2013

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the September Marketing News Snapshot.

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Tags: Blog, digital marketing, marketing news, facebook, online advertising, social media, trends, cross-channel, pinterest

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