If the customer is not “engaged,” has marketing failed?

Jul 01, 2014

Research shows that we tend to remember:

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Tags: Blog, Twitter, engagement, marketing, social media, interaction, retention, customer

Why Your Company Needs a Blog

Apr 24, 2014

Most serious businesses with a website have a blog. Why? It’s a direct communication channel to share relevant, timely information and a simple way to connect with your customers and prospects. When your company actively blogs, it sharpens your focus to help target your market. However, a blog is also an avenue for conversation and gives your company a voice.

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Tags: Blog, engagement, SEO, social media, content, web, online presence, companies, business, sharing information, promotional, website

The Difference between Customer Experience and Customer Relationship (And Why One is Better)

Nov 20, 2013

As the relationship between businesses and customers continues to evolve, the value of the customer experience has been magnified greatly. Customer-facing social media channels and the general ease with which anyone can find information about anyone/anything online have made businesses and their employees and managers more accessible than ever before. This means businesses – the whole business – must be ready to address customer needs across any number of outlets. But good customer experience doesn’t just mean effectively handling complaints, issues or questions; it means having a real relationship with your customers.

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Tags: branding, Blog, engagement, marketing, social media, customer experience, service

How to Localize Social Media Marketing

Jul 23, 2013

We’ve spent a lot of time on this blog discussing the challenges and benefits of localizing your marketing strategy across both traditional and digital marketing channels, and you’d be hard-pressed to find a marketer that doesn’t see the value in the practice. But there’s one marketing channel where questions about localization remain and answers are hard to come by: social media.

When I was at the Integrated Marketing Week Conference in June, this was a continuing theme and topic of conversation, whether it came up in presentations, questions to speakers or simply conversations among attendees, so it’s clearly an issue of great consternation in the marketing community. That being said, let’s take a look at some possible strategies that can help businesses overcome the challenges of social media localization.

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Tags: branding, Blog, facebook, Twitter, engagement, LinkedIn, messaging, marketing, social media, localized marketing, local marketing, segmentation, SMB, integrated marketing week conference, content, strategy

Marketing Organizational Leadership – Alan See, Part Two

Mar 18, 2013

Leadership Toolset #10: Social Media & Content Marketing

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Tags: Blog, marketing tools, ROI, leads, expectations, social media marketing, CMO, content strategy, engagement, marketing campaign

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