Delivering Results: Why Marketers Are Coming Back to Direct Mail

Jul 20, 2017

A client recently asked me, “Why should I consider including direct mail in my marketing mix? And if I were to use direct mail, how would I track it in a meaningful way?”

You may have asked yourself these very same questions. With the shift to less expensive, metric-rich digital channels, many marketers abandoned mail as a way to reach customers and track engagement.

But marketers are always looking for the most effective ways to break through to media overloaded consumers, which is leading a growing number to revisit direct mail, particularly as part of a multichannel marketing strategy.

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Tags: direct mail, multichannel marketing, email marketing, direct mail marketing, marketing resource management, local marketing, multi-channel marketing

Three reasons to get up close and personalize your marketing

Dec 03, 2015

“Dear Sir or Madam…”

In the days before technology made it easier to personalize correspondence, it would be common to get several pieces of mail addressed to “sir or madam” or “resident” on any given day.

However, technology like marketing resource management systems has changed this. Savvy marketers can do more than customize the name of the person receiving the note. They can also tailor messages and images, both digitally and in print.

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Tags: direct mail, insurance, marketing resource management, personalized marketing

Forget Branding! What’s Social Media’s Role in Direct Marketing and Sales?

Nov 08, 2013

Okay, so don’t forget about branding, but everyone always talks about social media in the context of branding. So today, we’re going to focus on social media’s role in building your bottom line by closing deals…

It’s very easy in life to embrace an “out with the old, in with the new!” attitude. After all, newer is most always perceived to be better. The problem with this attitude is that it supposes the correct course of action is one or the other; a classic “if not A, then B” scenario. While that’s a theorem that’s important for software developers, mathematicians and philosophers to know, it’s not necessarily a good rule for businesses to follow.

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Tags: Blog, digital marketing, direct mail, ROI, Twitter, sales, LinkedIn, social media

Creative Multichannel Campaign Ideas for September

Aug 01, 2013

Fall is just around the corner, so prepare to ramp up your sales and marketing efforts with these September multichannel campaign ideas:

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Tags: Blog, marketing ideas, direct mail, QR code, summer, ecommerce, creative marketing, multichannel marketing, financial services, insurance, marketing campaign, email marketing, literacy, September, books, football

Creative Multichannel Campaign Ideas for August

Jul 02, 2013

As summer winds down, give some consideration to these multi-channel campaign ideas playing off of some lesser-known August holidays.

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Tags: Blog, marketing ideas, direct mail, QR code, summer, ecommerce, health care, creative marketing, multichannel marketing, financial services, insurance, marketing campaign, email marketing, social media, August, referrals, Medicare

Creative Multichannel Campaign Ideas for July

Jun 04, 2013

Just because July brings with it the dog days of summer doesn’t mean you should have to sweat your sales, too. Here are three ideas to help you get through the hot sales heat.

Theme: Summer Blockbuster Movie Season

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Tags: Blog, marketing ideas, direct mail, QR code, summer, July, ecommerce, health care, creative marketing, multichannel marketing, financial services, insurance, marketing campaign, email marketing, social media

From Net Finance 2013: Three Disruptors in Banking

May 07, 2013

Last week I had the immense pleasure of attending Net Finance 2013 in Phoenix, AZ. Speakers included big names like Larry McClanahan, VP of Digital Delivery at Fifth-Third; Patrick Myron, VP Distribution Marketing at Fifth-Third and Marc Warshawsky, SVP Mobile at Bank of America, and there was a lot of good information to take away from every session. I thought it would be great to share some of the highlights and key messages in this week’s posts and discuss how it all ties back into digital marketing.

One of the biggest topics (and one I found most interesting) was a panel discussion breaking down disruptors in the banking industry. There are currently three major issues banks have to answer and adapt to: mobile wallets, money movement and the branch experience.

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Tags: Blog, digital marketing, direct mail, mobile banking, mobile wallet, net finance 2013, money movement, online banking, financial services, email marketing

Creative Multichannel Campaign Ideas for June

May 02, 2013

June brings with it plenty of hot weather…along with plenty of summer marketing opportunities. Check out these multi-channel campaigns to boost your bottom line.

Theme: National Doughnut Day (June 7)

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Tags: Blog, marketing ideas, direct mail, QR code, summer, ecommerce, health care, creative marketing, multichannel marketing, June, financial services, insurance, marketing campaign, email marketing, social media

How to Make the Transition to Digital Marketing

Apr 16, 2013

Change can be scary, both in life and in business. To change often requires hard work and commitment, and most of the time the outcome or results of those efforts are uncertain. In business, technology is constantly driving change. While some industries are quick to embrace that change, others are slow to adapt.

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Tags: Blog, digital marketing, big data, manufacturing, direct mail, online marketing, brand management, traditional marketing, campaign management, financial services, insurance, MRM, social media, marketing technology, marketing resource management

Creative Multichannel Campaign Ideas for May

Apr 03, 2013

As the weather continues to warm and spring swings into full gear, here are some ideas to help fill out your May marketing calendar.

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Tags: Blog, marketing ideas, direct mail, QR code, creative marketing, multichannel marketing, May, financial services, insurance, marketing campaign, email marketing, social media

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