Forget Branding! What’s Social Media’s Role in Direct Marketing and Sales?

Nov 08, 2013

Okay, so don’t forget about branding, but everyone always talks about social media in the context of branding. So today, we’re going to focus on social media’s role in building your bottom line by closing deals…

It’s very easy in life to embrace an “out with the old, in with the new!” attitude. After all, newer is most always perceived to be better. The problem with this attitude is that it supposes the correct course of action is one or the other; a classic “if not A, then B” scenario. While that’s a theorem that’s important for software developers, mathematicians and philosophers to know, it’s not necessarily a good rule for businesses to follow.

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Tags: Blog, digital marketing, direct mail, ROI, Twitter, sales, LinkedIn, social media

Why Social Media Skills Are Not Optional

Oct 23, 2013

It’s an inevitable point in the life cycle of every great advancement or leap forward: that moment when the exceptional becomes the norm. It happened with phones, televisions, automobiles – things that were revolutionary concepts when they first arrived, but eventually nearly everyone had one, and suddenly owning such items isn’t viewed as remarkable, rather as necessary.

The same holds true for business skills, and that was the focus of a book I recently read by Jay Baer called “Youtility.” New technology has always demanded new skills, but as we’ve seen time and time again, as the technology becomes more prevalent and “the norm,” so too do the skills required to operate it, and that has an impact on how businesses should look for and asses new talent.

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Tags: Blog, digital marketing, facebook, Twitter, sales, LinkedIn, marketing, human resources, customer service, social media, Retail

September 2013 Monthly Marketing News Snapshot

Sep 25, 2013

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the September Marketing News Snapshot.

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Tags: Blog, digital marketing, marketing news, facebook, online advertising, social media, trends, cross-channel, pinterest

July 2013 Monthly Marketing News Snapshot

Jul 13, 2013

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the July Marketing News Snapshot.

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Tags: Blog, digital marketing, marketing news, LinkedIn, July, multichannel marketing, social media, real-time marketing, local marketing automation

June 2013 Monthly Marketing News Snapshot

Jun 27, 2013

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the June Marketing News Snapshot.
Video Is the Next Frontier for Email Marketers
This eMarketer article delves into the statistics behind using video in email marketing. While only a quarter of businesses are currently using video in email, 81% of respondents said they were at least somewhat likely to integrate videos into their email marketing practices. The article breaks down reasons why marketers are not using video in email and also the top benefits of using videos in email according to marketing executives. Read the full article. (6/19/2013, eMarketer)

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Tags: Blog, digital marketing, marketing news, facebook, google, print advertising, SEO, iPad, digital advertising, mobile search, June, email marketing, social media

Digital Advertising Trends and the Role of Marketing Technology

May 16, 2013

In our April Marketing News Snapshot, we shared this article from Direct Marketing News. It features Susan Wojcicki, SVP of Advertising at Google, discussing five trends shaping the future of digital advertising. While they all warrant monitoring, these three in particular jumped out at me, coming from a marketing technology background. For deeper explanations of the trends, be sure to read the article by Ryan Joe. To see how the future of digital advertising compares to that of digital marketing, and the role marketing technology plays in that future, keep reading below!

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Tags: branding, Blog, digital marketing, online marketing, google, online advertising, advertising trends, marketing, scalability, digital advertising, marketing trends, creative production, collaboration, brand consistency, marketing technology, personalization

From Net Finance 2013: The Mobile Challenge

May 09, 2013

On Tuesday, we discussed how mobile wallets, money movement and the branch experience are changing the game, and in many ways those three factors affect and are affected by the rising tide of mobile. The question now facing banks is: Will they rise with that tide, or be consumed by it? It was one of the major topics covered at Net Finance 2013 last week, so let’s continue our recap with a look at three mobile-related issues banks will have to adapt to:

IT and marketing cross-over
A big concern for banks is the new demand placed on their IT departments. And it really isn’t so much the demand, rather the expanded role it gives IT, one that has a tendency to cross over into marketing’s territory. Usability and consistency across mobile devices is critical and it’s IT’s job to make sure both of those elements are in place.

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Tags: Blog, digital marketing, mobile marketing, mobile banking, bank marketing, net finance 2013, security, technology, financial services

From Net Finance 2013: Three Disruptors in Banking

May 07, 2013

Last week I had the immense pleasure of attending Net Finance 2013 in Phoenix, AZ. Speakers included big names like Larry McClanahan, VP of Digital Delivery at Fifth-Third; Patrick Myron, VP Distribution Marketing at Fifth-Third and Marc Warshawsky, SVP Mobile at Bank of America, and there was a lot of good information to take away from every session. I thought it would be great to share some of the highlights and key messages in this week’s posts and discuss how it all ties back into digital marketing.

One of the biggest topics (and one I found most interesting) was a panel discussion breaking down disruptors in the banking industry. There are currently three major issues banks have to answer and adapt to: mobile wallets, money movement and the branch experience.

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Tags: Blog, digital marketing, direct mail, mobile banking, mobile wallet, net finance 2013, money movement, online banking, financial services, email marketing

April 2013 Monthly Marketing News Snapshot

Apr 30, 2013

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing, get caught up with the April Marketing News Snapshot.

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Tags: Blog, digital marketing, mobile marketing, marketing news, tablets, google, online advertising, mobile wallets, digital optimization, B2B, b-to-b, marketing trends

How to Make the Transition to Digital Marketing

Apr 16, 2013

Change can be scary, both in life and in business. To change often requires hard work and commitment, and most of the time the outcome or results of those efforts are uncertain. In business, technology is constantly driving change. While some industries are quick to embrace that change, others are slow to adapt.

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Tags: Blog, digital marketing, big data, manufacturing, direct mail, online marketing, brand management, traditional marketing, campaign management, financial services, insurance, MRM, social media, marketing technology, marketing resource management

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