Print Is Important Today – More Than Ever

Apr 04, 2014

The evolution of the Internet and digital platforms might have altered the popularity of print, but it didn’t change the need for it. Print materials are a necessary part of a successful and effective communication strategy and exist in places digital media can’t, giving cross-media campaigns the chance to reach a bigger audience. Print is very much alive and plays a vital part in any marketing effort, and here’s why:

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Tags: Blog, marketing, campaign, cross-media, internet, cyber space, print, business, magazines, newspapers, decision making, brands, materials, consumer

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