If the customer is not “engaged,” has marketing failed?

Jul 01, 2014

Research shows that we tend to remember:

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Tags: Blog, Twitter, engagement, marketing, social media, interaction, retention, customer

How to Drive Revenue through Indirect Sales Channels

Jun 06, 2014

Many companies are leveraging indirect sales channels and partnerships as a strategy in today’s competitive market. The goal in channel relationships is building the perfect mix of partners that will reach a large number of customers and improve the customer experience while reducing costs.

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Tags: Blog, sales, marketing, partner, channels, accountability, relationship, training, customer, incentive

May 2014 Monthly Marketing News Snapshot

May 28, 2014

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the May Marketing News Snapshot.

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Tags: branding, Blog, Twitter, mobile, marketing, technology, content, twitterstorm, strategy, customer, tweetchat, digital

How to Identify Your Ideal Customer Profile – and Why it’s Important

Apr 22, 2014

There’s a big payoff to understanding your market – the better you get to know your target customer, the bigger the rewards. Focusing on selling to the wrong prospect can lead to wasted time and even failure, but is there a foolproof method to finding the perfect client?

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Tags: Blog, sales, marketing, businesses, deal breakers and makers, discipline, qualified, ideal contacts, companies, culture clues, people, key metrics, geography, industries, data points, revenue, employee size, research, customer, characteristics

It’s Time for Software and the Service

Mar 17, 2014

In the past, companies bought, built and maintained IT infrastructures on their own. When Software as a Service (SaaS) came along, it was widely embraced by businesses. Why wouldn’t it be? SaaS allows customers to access technology solutions without even owning the infrastructure itself.

As businesses grow in a predominately digital marketplace, some can’t keep up with rapidly changing technology. This is especially true for marketing departments. They don’t have enough time or in some cases the right staff required to be kept-up-to-date and implement new solutions that can drive revenue and expand their customer base.

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Tags: Blog, IT, marketing, technology, solutions, alternative, developer, on demand, future, business, support, marketplace, software as a service, customer, business model, marketing as a service, digital

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