What Happens in Cincinnati: A (Marketing) Meeting of the Minds, Featuring Mike Dover

Nov 21, 2013

Discussing the marketing value of branded online communities with some of the area’s top marketers

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Tags: branding, Blog, Twitter, messaging, credibility, marketing, metrics, social media, mike dover, wikibrands, communities

Personal Clout vs. Company Clout: Our People Are Our Most Important Source of Influence

Jun 11, 2013

Somewhere in America, a business leader is standing in front of an audience prepared to use the phrase, “Our most important asset is our people.” Do you think they really mean it? What about other key assets, for example:

1. Real estate
2. Rights to natural resources like oil and gas
3. Cash reserves
4. Patents
5. The corporate brand

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Tags: branding, Blog, facebook, Twitter, trust, credibility, Klout, social influence, marketing, Kred, corporate branding, personal branding, social media

How Much Do Consumers Really Trust You? (And What to Do About It)

Mar 26, 2013

Whether it’s trust in the product, trust in the brand, trust in the content or trust in the person making the pitch, trust is the vital element upon which nearly all deals are made. But as statistics show, trust is hard to come by these days. So where do consumer attitudes toward businesses stand, and what can businesses do to change those attitudes?

Trust issues

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Tags: branding, Blog, internet marketing, risk, bank marketing, trust, rapport, messaging, credibility, financial services, marketing campaign

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