Discussing the marketing value of branded online communities with some of the area’s top marketers
Jun 11, 2013
Somewhere in America, a business leader is standing in front of an audience prepared to use the phrase, “Our most important asset is our people.” Do you think they really mean it? What about other key assets, for example:
1. Real estate
2. Rights to natural resources like oil and gas
3. Cash reserves
5. The corporate brand
Whether it’s trust in the product, trust in the brand, trust in the content or trust in the person making the pitch, trust is the vital element upon which nearly all deals are made. But as statistics show, trust is hard to come by these days. So where do consumer attitudes toward businesses stand, and what can businesses do to change those attitudes?