How to Keep a New Initiative Alive

Jun 06, 2014

Bell Telephone developed the first automatic switchboard in 1910 after projections indicated that by 1925 every adult woman in America would be needed to staff the manual switchboards that were in place. Do you think the new innovative automatic system was an immediate hit with telephone customers and the industry experts? Well, probably not with everyone:

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Tags: risk, marketing, resources, the innovator's dilemma, customers, companies, persistence, culture, learning, innovation, organizations, growth, balance, conflict

Keep Your Marketing Organization Off the Road to Abilene!

Apr 15, 2014

I completed my college studies at Abilene Christian University which is located in Abilene, Texas. I really like Abilene and look forward to my class reunions. However; for marketing organizations, Abilene is to be avoided when mentioned in the context of the “Abilene Paradox.”

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Tags: marketing strategy, data, disagreement, groupthink, agreement, leadership, task force, the road to abilene, marketing organizations, conflict

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