Most marketers would agree, color is a vital component of everything they do. Color can be used to represent essential attributes of your brand, express key messages or tap into emotional and psychological impulses, as this infographic by The Logo Company colorfully illustrates.
Tags: Variable Data Printing, print, print best practices, compliant marketing materials, Color Printed Marketing Materials
Today, financial services marketing teams face what seem to be competing needs: They need to reach more local consumers, but still need to maintain control of marketing materials to ensure compliance is met and brand standards are upheld.
Tags: MRM, localized marketing, local marketing, financial services marketing, compliant marketing materials
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