Local marketing budgets, made easy

Apr 23, 2015

We work with a lot of clients who need help managing their local marketing budgets. Managing, allocating and approving requests across a number of marketing budgets – from co-op to market development funds; advisory council budgets to target market funds and more – can become a complex task. 

Read More >

Tags: localized marketing, local marketing, co-op funds, solutions, market development funds, local marketing budgets, systems

Solving local marketing challenges may be easier than you think

Apr 16, 2015

 Marketing resource management (MRM) isn’t exactly a topic of most business conversations. In fact, most people don’t even know the solution exists or understand how it can solve marketing challenges and help them reach business goals.

Read More >

Tags: MRM, localized marketing, marketing resource management, co-op funds, MDF funds, print, local marketing challenges,, systems

When MDF, Co-Op Funds Get Left on the Table, Sales Get Left Out in the Cold

Mar 12, 2015

Encourage vendor participation with solid MDF, co-op program

 

Market development funds (MDF) and co-op funds are one way to effectively reach local audiences. Managed correctly, these tools can motivate and incentivize affiliates, channel partners, resellers, distributors, or other third party sellers to put your brand’s message in the local marketplace with company-approved campaigns.

Read More >

Tags: manufacturing, local marketing, co-op funds, MDF funds

Five Ways to Improve Revenue through Smart Co-Op Funding

Oct 20, 2014

“A penny saved is a penny earned.” We’ve all heard the wise words of Ben Franklin at some point in our lives. And when it comes to your personal finances, it’s generally pretty good advice. Even when it comes to business, specifically your co-op / market development fund, there’s a tendency for leadership to be content with money going unspent – it helps the marketing and sales teams finish the quarter or year within their budget and the leftover money simply drops to the bottom line. But when you really look at the numbers, sorry Ben; a penny saved is revenue left on the table.

Read More >

Tags: Blog, sales, marketing technology, marketing resource management, co-op funds, market development funds, indirect sales channel

Getting the Most From Your Co-Op Funds Investment

Sep 17, 2014

Who doesn’t want to spend money wisely? When it comes to using co-op or market development funds (MDF), effective fund management at the local level is the key to success.

Read More >

Tags: Blog, co-op marketing, manufacturing, distributors, distributed sales, financial services, insurance, co-op funds, market distribution funds, dealers, MDF funds, channel partners

SUBSCRIBE TO MONTHLY NEWSLETTER