In marketing, there may be no better resource for keeping pace with change, innovation and best practices than our marketing peers. The insights of those who have “been there, done that,” provide valuable input for finetuning our own marketing strategies and tactics.
Sep 19, 2013
International Literacy Day was Sept. 8, but we’ve decided to celebrate and promote it all month long with a series of blog posts based on marketing and business books we’ve recently read. Today’s post comes from DocuStar Marketing Director Martha France and features David J. Schwartz’s “The Magic of Thinking Big.”
We know the role of the marketing leader is changing. In fact, a recent article from CMO (a new media title from IDG Communications) goes so far as to say that, “today’s CMO will be tomorrow’s CEO.” For marketing executives, leadership skills, the ability to inspire your team and influence departments across the organization, have never been more important.
Aug 29, 2013
Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the August Marketing News Snapshot.
Leadership Toolset #10: Social Media & Content Marketing
The concept of social media – a reach of millions, limitless targeted messaging, free to all – is a marketer’s dream. Yet many business-savvy professionals just don’t see its value and, if they do, still don’t know how exactly to squeeze that value out of it. But whether understood or not, social media is changing the business landscape, and failure to adapt could have implications that stretch beyond the marketing department. Adaptation requires knowledge of the technology and the willingness to reach out across department lines to build true organizational success.
We invited Alan See, the third most-followed CMO on Twitter according to Social Media Marketing Magazine, to share insight he’s picked up from 25 years of experience helping businesses develop profitable marketing strategies that drive sales and growth. He has served in senior roles at MindLeaders, AT&T, Seapine Software, AberdeenGroup, Teradata, SAS Institute, Cap Gemini Ernst & Young, and NCR Corporation in addition to facilitating courses on marketing and management theory as an associate faculty member for University of Phoenix. He has recently started a new business, Alan See CMO Temps, LLC. Alan’s perspective on the subject of social media marketing is as comprehensive as any you’ll find, and he held nothing back in sharing that perspective with us.