Building Internal Brand Advocacy

May 14, 2013

Last Thursday, DocuStar and the Cincinnati American Marketing Association teamed up to host a panel
discussion featuring executives from the Cincinnati region. Participating in the event were Jerry Kathman, President and CEO of LPK; Chris McNamee, Vice President Marketing, Hobsons; Ed Burghard, CEO & Manager at The Burghard Group; and Heather Adkins, Vice President, Chief Strategy and Mission Officer, The Christ Hospital Health Network; and moderating was Dan Knowles, President of Brand Ubiquity.

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Tags: branding, ROI, executive leadership, buy-in, MOL, brand advocacy, Cincinnati AMA, employee engagement, marketing, c-level, human resources, Marketing Organizational Leadership

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