Cincinnati, the “brand capital of the world,” recently served as the backdrop for Brandemonium, a week-long, experiential, brand-focused conference and festival. Vya was fortunate to have a front row seat to this first-ever international brand event, which took place right here in our own back yard.
Oct 25, 2017
Oct 22, 2015
Today, consumers experience your brand across a wide-variety of platforms. As a corporate marketer, you often have control over many of these: corporate-run social media accounts, websites, marketing campaigns and more.
But, sometimes control is looser in areas where it needs to be the strongest: in-store and other in-person interactions.
At the risk of labeling myself a musical novice, I have to admit that I am rarely moved by a piece of music the first time I encounter it. I need to hear it a few times, get familiar with it. Over time, some music can evoke a pleasant feeling of general nostalgia. Other pieces become associated with specific memories. So, although the initial experience may not have affected me at all, over time that same music could have the power to generate a genuine emotional connection. It strikes me that there is a similarity here with the brand experience.