Getting the Banking Customer Experience Right

May 16, 2017

Relationships have always been at the core of bank marketing success. While face-to-face transactions and handwritten notes have largely given way to mobile deposits, online bill paying, emails and texts, knowing and connecting with your customer on a personal level is as important as ever.

On the path to building lasting customer relationships, bank marketers must distinguish themselves from ever-increasing competition. There’s also the pressure to rise to elevated consumer expectations that are based on the streamlined, personalized experiences perfected by companies like Amazon and Uber.

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Tags: bank marketing, brand consistency, financial services, local marketing, banking customer experience

How to Support Your Local Associates for Successful Community Sponsorships

Apr 20, 2017

Whether you’re a bank with local branches or a franchise business with multiple locations, local sponsorships offer a powerful way for your local representatives to build relationships and visibility in the communities they serve. Sponsorships are effective because supporting local sports teams, charitable causes, the arts and other cultural organizations puts your brand in front of the customers and prospects you most want to reach at the local level.

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Tags: bank marketing, brand consistency, financial services, local marketing, legal and regulatory compliance, franchise, community sponsorship, local advertising

Don’t Get Knocked Off Balance by the Swinging Pendulum of Bank Regulation

Mar 23, 2017

With the recently signed executive order requesting a review of the Dodd-Frank Act, the Trump administration has taken a first step toward potential regulatory relief for banks and financial services companies. Experts and influencers on both sides of regulation are already fiercely debating the merits and failings of the current law and any possible rollback of it. At this point, the result of such a review is uncertain. What is clear is that change is most definitely in the air.

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Tags: bank marketing, bank marketing compliance, brand consistency, financial services, marketing resource management, legal and regulatory compliance, mortgage marketing

Transcending the Logo: Brand Consistency in All Its Forms

Oct 19, 2016

At Vya we are big on brand consistency. Your brand is the platform that delivers your core product or service differentiation to customers. Managing brand consistency is critical, especially in a distributed organization with branches, agents or franchises.

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Tags: bank marketing, brand consistency, financial services, video

Recapping the ABA Bank Marketing Conference 2016

Oct 03, 2016

Last week I was in Nashville with Vya’s Kandi O’Connor and Tracy McIntosh attending the ABA Bank Marketing Conference 2016 – a terrific event for bank marketers to zero in on the latest trends in digital marketing, branding and customer engagement.

Speaker Kimberly Capps, COO of Southern Bank, perfectly captured the overall spirit of the event when she shared this quote by Jeff Yabuki: “The only thing moving faster than technology is customer expectations.”

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Tags: bank marketing, brand consistency, financial services, social media

3 Tips to Engage Branches in Local Bank Marketing

Jul 20, 2016

Branch employees are the face and voice of your company to local communities. Engaging local branches and ensuring they use appropriately branded and compliant marketing material is a challenge that can seem insurmountable. It’s essential to achieve the right balance between empowering branches to reach local audiences with relevant messages and the clear need for oversight in order to maintain compliance and brand consistency.

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Tags: bank marketing, brand consistency, financial services, marketing resource management, legal and regulatory compliance, streamline marketing, marketing platform

Ideas for Grand Opening Event Success in a Distributed Marketing Model

Jun 09, 2016

Managing local grand opening events can be a challenge when you operate in a distributed marketing model. As a corporate marketer you want to support the success of the new location and ensure brand consistency. At the same time, you want to enable your local team the flexibility to create an event that resonates with their local market.

We’ve supported many clients’ local grand opening events. From franchisors facilitating new franchise openings to banks launching newly acquired local branches, here are some guidelines based on our experience:

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Tags: bank marketing, brand consistency, franchise, distributed marketing, franchisee marketing, grand opening event ideas

Ensuring Brand Consistency in a Distributed Marketing Model

Mar 10, 2016

Overseeing brand consistency in communications with customers and prospects can be challenging for any organization, and especially challenging in a distributed marketing model. When going to market with a large, disperse sales force - including agents, branches, franchises or dealers - brand consistency across these channels is critical. Even details that may seem subtle, such as logo size, brand colors and the tone of messaging can dramatically impact how your organization is perceived.

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Tags: brand consistency, marketing resource management, distributed marketing

5 tools to ensure brand consistency across local markets

Nov 11, 2015

Brand consistency is more than just typeface, logos and colors. It’s about delivering a brand experience with your products, services and people that customers begin to expect and anticipate. That consistent experience ultimately helps your brand stand out from competition and drive sales.

Make the path to purchase easier with a consistent, compelling brand experience across local markets.

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Tags: brand consistency, franchise, brand loyalty, brand development

3 simple ways to better connect with consumers

Oct 22, 2015

Today, consumers experience your brand across a wide-variety of platforms. As a corporate marketer, you often have control over many of these: corporate-run social media accounts, websites, marketing campaigns and more.

But, sometimes control is looser in areas where it needs to be the strongest: in-store and other in-person interactions.

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Tags: manufacturing, brand management, brand consistency, brand experience, brand loyalty, how to manage in-store experience, inspire brand loyalty, interactive displays

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