Build a better brand experience from the bottom up

Nov 05, 2015

In the manufacturing industry, one of marketing’s greatest asset are the sales channels, on the ground, in local markets, who are responsible for representing, sharing and selling a brand’s products or services.

But how can you break through the noise of the sales room floor? The consumer shopping experience is very different today, and sales channels represent several different brands all at once – including competing brands.

Read More >

Tags: manufacturing, customer experience, brand loyalty, bottom up branding, bottom up marketing

SUBSCRIBE TO MONTHLY NEWSLETTER