Podcast Transcript: How to Build a Brand Internally & Why All Great Brands are Operational

Apr 11, 2022

 

Our Guest: Erin Pryor

Company: First Horizon Bank

Website: first horizon.com

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Tags: branding, digital marketing, buy-in, marketing leadership, brand consistency, financial services marketing, sales and marketing alignment, banking customer experience, Bank Marketing Today by Vya, podcast, marketing data, social responsibility

Best Marketing Strategies for Banking Products

Oct 29, 2021

Through our Bank Marketing Today podcast, I’ve had the distinct pleasure of speaking with a number of successful financial marketing executives who have taught me and our listeners a great deal about successful marketing strategies for banking products.

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Tags: marketing strategy, video, financial services marketing, banking customer experience, Bank Marketing Today by Vya, data-driven marketing, marketing strategy for banking products

Podcast Transcript: CX is the New Marketing

Sep 09, 2021

 

Our Guest: Charles Freeman

Company: Academy Bank

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Tags: customer service, customer experience, brand experience, financial services marketing, banking customer experience, Bank Marketing Today by Vya, podcast, data and analytics

Podcast Transcript: Revolutionizing Marketing Through Operational Excellence

Apr 15, 2021

Our Guest: Sean Hampton, SVP Chief Marketing Officer

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Tags: corporate branding, marketing technology, marketing operations, relationship-building, strategic marketing, financial services marketing, banking customer experience, martech, Bank Marketing Today by Vya, podcast, Actionable Marketing Data

Podcast Transcript: The Importance of Managing CX and UX Together

Feb 05, 2021

Our Guest: Dorian Hansen, Chief Marketing Officer, Head of Operations & Digital Transformation

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Tags: mobile banking, online banking, corporate culture, technology, customer service, customer experience, innovation, financial services marketing, banking customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast

Fresh from BAI Beacon 2018: Highlights & Surprises

Oct 31, 2018

My Vya colleagues and I recently returned from our first BAI Beacon conference (Oct. 9-11 in Orlando), and I have to say, there was a freshness about it that is often lacking at financial services industry events. The format was energizing, the content thought provoking. Here are some of the top ah-ha moments and inventive aspects we experienced.

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Tags: strategic marketing, financial services marketing, banking customer experience, BAI Beacon

Getting the Banking Customer Experience Right

May 16, 2017

Relationships have always been at the core of bank marketing success. While face-to-face transactions and handwritten notes have largely given way to mobile deposits, online bill paying, emails and texts, knowing and connecting with your customer on a personal level is as important as ever.

On the path to building lasting customer relationships, bank marketers must distinguish themselves from ever-increasing competition. There’s also the pressure to rise to elevated consumer expectations that are based on the streamlined, personalized experiences perfected by companies like Amazon and Uber.

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Tags: brand consistency, local marketing, financial services marketing, banking customer experience

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