A Mobile Banking Marketing Update

Mar 14, 2013

Mobile banking is still in its infancy, but researchers and analysts are already forecasting its prevalence in the not-too-distant future. Despite the optimism, some variables have banks and their customers slow to fully embrace all the possibilities of mobile banking. Still, the technology offers major upside for marketers in the financial services industry. But in order to capitalize, they first need to know the details.

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Tags: Blog, mobile marketing, tablets, mobile banking, mobile e-mail, bank marketing, mobile optimization, mobile wallets, smartphones, financial services, marketing campaign

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