December 2013 Monthly Marketing News Snapshot

Dec 23, 2013

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Since this is our last post of 2013, we’d like to wish everyone a happy holidays and happy New Year. We’ll see you all back here on the blog in 2014!

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Tags: Blog, facebook, google, mobile, B2B, B2C, advertising, email marketing, social media, video, december

August 2013 Monthly Marketing News Snapshot

Aug 29, 2013

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the August Marketing News Snapshot.

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Tags: Blog, marketing news, CMO, Twitter, IT, LinkedIn, advertising, email marketing, social media, August, CIO, video, Gmail

Can Agencies and Technology Live Together?

Aug 27, 2013

Friend or foe? It’s a question many creative agencies are asking when it comes to new technology. Does new software that improves creative production workflow give in-house creative teams the confidence and bandwidth to replace agencies, or does it make the agency more appealing because it augments their ability to serve the client? Let’s take a look at some ways technology is helping creative agencies adapt to a changing advertising, marketing and PR landscape to try to answer that question.

Crossing channels
There has always been some crossover between marketing, public relations and advertising, but the lines between those functional areas have never been blurrier. All of those functions are now, for the most part, carried out on the same channels, and there are a lot of those channels to manage and keep an eye on. Part of the problem is when one thing happens on one channel, it’s not long before it spills over onto another channel (think about the concept of “going viral”).

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Tags: Blog, marketing, technology, advertising, data, pr, public relations, creative agencies

The Mobile Marketing Mandate

Aug 13, 2013

Companies don’t have a choice anymore. Responsive web design and optimization for mobile are mandatory components of a successful and sustainable marketing strategy. Many companies understand that this is the direction Internet marketing is going, but some recent statistics suggest that companies should be acting with a little more urgency when it comes to mobile optimization than they have been. Of the 5 hours a day people are spending engaged on digital media, they spend 2 hours and 19 minutes online and 2 hours and 21 minutes on a mobile device.

The 5 hours (and 16 minutes, to be specific) devoted to digital media is 45 minutes more than people spend on the next most popular media format (television, at 4:31). Radio is a distant third at 1:26 and people only spend a measly 32 minutes a day on offline print.

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Tags: Blog, mobile marketing, tablets, desktop, smartphones, SEO, advertising, media, television, PCs, print, digital

May 2013 Monthly Marketing News Snapshot

May 29, 2013

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the May Marketing News Snapshot.

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Tags: branding, Blog, marketing news, online marketing, google, Twitter, TV, content advertising, Tumblr, B2B, Yahoo, B2C, content marketing, USPS, Nielsen, advertising, May, postal service, email marketing, social media, marketing technology

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