How Your Marketing Systems Add Value to Franchise Development

Jan 23, 2023

Buying a franchise can be a life-changing decision. So, it’s not surprising that prospective franchisees look at a variety of criteria when evaluating their potential investment in a franchise business. As franchise marketing leader and Social Geek podcast host Jack Monson explains, “They are not just buying a job – they are buying their future.”

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Tags: marketing ROI, brand consistency, MRM, marketing technology, marketing resource management, marketing operations, growth, franchise marketing software, franchise marketing

Podcast Transcript: Applying Data Lessons Learned from B2C Experiences to the B2B World

Jan 11, 2023

 

Our Guest: John Stefek

Company: Enterprise Bank and Trust

Website: enterprisebank.com

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Tags: marketing leadership, B2B, bank marketing compliance, corporate culture, marketing operations, financial services marketing, sales and marketing alignment, Bank Marketing Today by Vya, sales enablement, podcast, marketing data analytics, data-driven marketing, marketing portal, commercial bank marketing

Why Now May Be the Time to Build a Centralized Marketing Operation

Dec 14, 2022

Did the pandemic reveal areas within your organization that were, or are, in need of restructuring in order to build greater resilience or to develop capacity for future growth? If so, you most certainly are not alone. According to a report from Gartner titled, The Future of Marketing Organizations: Rethink Marketing’s Organizational Structures and Responsibilities, the recent period of disruption has influenced CMOs to centralize their marketing organizations to alleviate operational problems and grow their teams.

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Tags: marketing process optimization, brand consistency, MRM, marketing technology, Insurance Marketing, marketing resource management, marketing operations, financial services marketing, agile marketing, scale local marketing, marketing staff, marketing technology buyers' resources, franchise marketing, multi-brand marketing

Podcast Transcript: How to Find the Balance Between Marketing's In-house Talent & External Agencies

Dec 08, 2022

 

Our Guest: Tom McEntee

Company: NBT Bank

Website: nbtbank.com

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Tags: branding, marketing leadership, corporate culture, local marketing, marketing operations, marketing talent, financial services marketing, community sponsorship, Bank Marketing Today by Vya, podcast, data-driven marketing, in-house vs external marketing agency, commercial bank marketing

Does Your Marketing Portal UX Make More Work for Marketing and Frontline Users?

Nov 16, 2022

What do your end users really think about your organization’s approach to marketing resource management? Even without explicit feedback, you can gauge their level of satisfaction by whether or not they use the marketing materials you create for them, or by how many questions or special requests you receive about your marketing resources.

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Tags: manufacturing marketing, employee engagement, MRM, marketing technology, Insurance Marketing, marketing resource management, marketing operations, risk management, financial services marketing, marketing staff, marketing technology buyers' resources, franchise marketing, multi-brand marketing

How to Avoid Getting Stuck With an Unmanageable Marketing System

Oct 05, 2022

My colleague Martha France recently wrote about how marketing organizations are being asked to do more than ever to contribute to operational effectiveness company-wide. This expanded role requires investments in talent and advanced, often complex, software systems. Choosing the right marketing technology for your organization is essential, but it’s only part of the equation. How you staff, configure and manage these systems correlates directly with the value your organization derives from the technology, which ultimately impacts competitive advantage and the return on your investment.

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Tags: manufacturing marketing, marketing ROI, marketing budget, MRM, marketing technology, Insurance Marketing, marketing resource management, marketing operations, risk management, marketing resource management investment, financial services marketing, Competitive advantage, marketing staff, marketing technology buyers' resources, franchise marketing

Sharing the Benefits and Costs of Marketing’s Expanding Role

Aug 23, 2022

Advances in technology, changing customer needs, and other market and societal forces are converging to evolve and expand the marketing function. Indeed, “Marketing’s role in strengthening a company’s operating effectiveness has never been more important,” according to a recent report in Harvard Business Review.

Here are some examples of how marketing’s cross-departmental involvement is being used to strengthen companies’ operational effectiveness.

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Tags: marketing budget, human resources, collaboration, marketing technology, customer experience, Insurance Marketing, marketing operations, financial services marketing, marketing staff, marketing technology buyers' resources, franchise marketing

FCXC Recap: Franchise Marketing Leaders Talk Customer Experience and More

Jun 30, 2022

It was a valuable and inspiring three days in Atlanta last week at the Franchise Customer Experience Conference (FCXC). Prior to FCXC I wrote about the importance of having a game plan heading into the conference. This certainly paid off for me, as I took a great deal away from the time spent meeting and learning from franchise leaders about their approaches to franchise customer experience.

The conference experience doesn’t end when the microphones are turned off and the vendor exhibits are packed up. Indeed, during the final session of the conference, Franchise Founders CEO Matt Friedman reminded all of us it’s just as important to share what we learned from FCXC with our organizations. So, in that spirit, I’m sharing with you some of my biggest takeaways from FCXC 2022.

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Tags: customer experience, data, franchise marketing

Podcast Transcript: Storytelling for Social Good

Jun 20, 2022

 

Our Guest: Corey Dall

Company: First Bank

Website: localfirstbank.com

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Tags: branding, marketing leadership, corporate culture, collaboration, brand consistency, financial services marketing, Bank Marketing Today by Vya, podcast, marketing data analytics, data-driven marketing, social responsibility, philanthropy

Why Multi-brand Franchise Organizations Can’t Move Forward Until They Step Back

Jun 17, 2022

Most every industry goes through a renaissance at some point. A moment when markets align, lucrative business models come to life, investors flood in and sustained growth becomes possible.

The franchise industry is seeing this renaissance right now, as many emerging companies are creating new opportunities for franchisees in new consumer and B2B categories. These companies are making franchise ownership more accessible with less investment and providing more opportunities for people to turn interests and skills into successful businesses.

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Tags: corporate culture, brand consistency, leadership, brand development, franchise marketing, multi-brand marketing

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