Brandemonium Breaks Out in Cincinnati

Oct 25, 2017

Cincinnati, the “brand capital of the world,” recently served as the backdrop for Brandemonium, a week-long, experiential, brand-focused conference and festival. Vya was fortunate to have a front row seat to this first-ever international brand event, which took place right here in our own back yard.

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Tags: branding, brand consistency, brand experience, marketing staff, marketing technology, marketing productivity

Rebalancing Act: Shifting Staff Focus from Martech Back to Marketing

Sep 28, 2017

How would you characterize the strength and effectiveness of your marketing organization? Do you have the right talent, martech tools and focused strategy required to compete at the level necessary to grow within your industry?

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Tags: marketing as a service, marketing technology, human resources, marketing staff, MaaS, martech

How Marketing as a Service Works for Lean Marketing Teams

Aug 31, 2017

Technology’s role in transforming marketing cannot be understated. Digital channels, automation and a multitude of platforms have helped expand the marketer’s role, requiring expanded skillsets and increased IT investments for successful execution of marketing plans. Yet most marketing teams remain understaffed and overburdened. It is in this environment that marketing as a service (MaaS) has emerged.

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Tags: marketing resource management, marketing as a service, marketing technology, MRM, human resources

Delivering Results: Why Marketers Are Coming Back to Direct Mail

Jul 20, 2017

A client recently asked me, “Why should I consider including direct mail in my marketing mix? And if I were to use direct mail, how would I track it in a meaningful way?”

You may have asked yourself these very same questions. With the shift to less expensive, metric-rich digital channels, many marketers abandoned mail as a way to reach customers and track engagement.

But marketers are always looking for the most effective ways to break through to media overloaded consumers, which is leading a growing number to revisit direct mail, particularly as part of a multichannel marketing strategy.

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Tags: direct mail, direct mail marketing, local marketing, marketing resource management, multi-channel marketing, multichannel marketing, email marketing

Nuggets of Franchise Marketing Wisdom Heard at #FCMCon 2017

Jun 29, 2017

Hats off to the team at Franchise Update Media for a terrific Franchise Consumer Marketing Conference last week in Atlanta. The Vya team came away from the event with some great connections and an instructive view into the realities faced by today’s franchise marketers. Here are just some of the powerful insights and recommendations we heard from those who are on the frontlines of franchise marketing. 

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Tags: franchise, franchise local marketing, local marketing, marketing resource management

How to Help Franchisees Up the Quality Quotient of Their Local Marketing

Jun 15, 2017

Experts estimate today’s US consumer is exposed to as many as 10,000 brand messages a day. More than ever, marketers need to deliver relevant messages, through multiple channels, with enough frequency to gain recognition and engagement. Every consumer touchpoint counts. Which means the quality of marketing campaigns is critical to breaking through the noise.

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Tags: franchise, franchise local marketing, local marketing, ad systems, marketing resource management

Getting the Banking Customer Experience Right

May 16, 2017

Relationships have always been at the core of bank marketing success. While face-to-face transactions and handwritten notes have largely given way to mobile deposits, online bill paying, emails and texts, knowing and connecting with your customer on a personal level is as important as ever.

On the path to building lasting customer relationships, bank marketers must distinguish themselves from ever-increasing competition. There’s also the pressure to rise to elevated consumer expectations that are based on the streamlined, personalized experiences perfected by companies like Amazon and Uber.

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Tags: bank marketing, financial services, banking customer experience, local marketing, brand consistency

How to Support Your Local Associates for Successful Community Sponsorships

Apr 20, 2017

Whether you’re a bank with local branches or a franchise business with multiple locations, local sponsorships offer a powerful way for your local representatives to build relationships and visibility in the communities they serve. Sponsorships are effective because supporting local sports teams, charitable causes, the arts and other cultural organizations puts your brand in front of the customers and prospects you most want to reach at the local level.

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Tags: bank marketing, financial services, community sponsorship, franchise, legal and regulatory compliance, brand consistency, local advertising, local marketing

Don’t Get Knocked Off Balance by the Swinging Pendulum of Bank Regulation

Mar 23, 2017

With the recently signed executive order requesting a review of the Dodd-Frank Act, the Trump administration has taken a first step toward potential regulatory relief for banks and financial services companies. Experts and influencers on both sides of regulation are already fiercely debating the merits and failings of the current law and any possible rollback of it. At this point, the result of such a review is uncertain. What is clear is that change is most definitely in the air.

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Tags: bank marketing, marketing resource management, brand consistency, legal and regulatory compliance, mortgage marketing, financial services, bank marketing compliance

Don’t Stop the Presses: Overcoming Print Materials Challenges for End-Product Manufacturers

Feb 27, 2017

Despite digital marketing’s dominance in today’s marketing mix, printed materials continue to play a vital role for end-product manufacturers. From product manuals, operating procedures and material safety data sheets, to price books and hang tags – there are certain applications that demand printed materials.

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Tags: manufacturing, print, hang tag printing, material safety data sheet printing, kitting

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