Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the September Marketing News Snapshot.
Marketing Land’s Ginny Marvin compares the effectiveness of marketing on Pinterest and Facebook using a new study from Yieldbot. The study look at women’s sites and found that while Pinterest was responsible for a large portion of referrals, Facebook actually delivered higher click-through rates from ads. Read the full article. (9/23/2013, Marketing Land)
Advertising Week: Cross-Channel Campaigns Don't Measure Up
Al Urbanski shares insight gained at New York’s Advertising Week, where a big point of discussion was how metrics were being used in cross-channel campaigns. In short, more money is going into these campaigns, but organizations are failing to put proper, consistent means of measurement behind them, leading to unclear outcomes from a bottom-line perspecitve. Read the full article. (9/24/2013, Direct Marketing News)
How Digital Time Spent Breaks Down by Device, Gender, Content Area
eMarketer shares research conducted by Jumptap and comScore that showing how certain demographics are spending their digital time. Among the stats, women prefer to use their smartphones, while men spend most of their digital time on PCs. Additionally, the predominant content being accessed across each platform was automotive research (PC), listening to radio (smartphone) and playing games (tablet). Read the full article. (9/24/2013, eMarketer)
The Top 7 Social Media Marketing Trends That Will Dominate 2014
It’s never too early to look ahead, and that’s just what Jayson DeMers does in this Forbes article. DeMers looks at current emerging trends and how they may grow and develop in the coming year. Even if they don’t pan out, the article is still a great snapshot of where social media stands now in the business and marketing community. Read the full article. (9/24/2013, Forbes)