More than Web-to-Print

Feb 07, 2011

Vya Staff

Peter Drucker once wrote, "Business has only two functions - marketing and innovation." This was true years ago and is even truer today. Innovation is still the product of free-thinking, but technology has changed how we market ideas to customers.

With a host of new media outlets, most marketing strategies today are like throwing a bucket of paint at the wall and hoping something will stick. Smart businesses know that utilizing technology advances in the web-to-print industry can help target specific clients while maintaining central control over your marketing campaigns, brands, and icons.

Your advertising ROI becomes very important when you have to spread budget dollars across several media types. Intelligent marketing applications such as MarketHUB+ have helped bring web-to-print strategies to the forefront. Marketing Directors design and develop campaign materials, then let MarketHUB+ manage and distribute them to local resources via print and electronic means. Branches utilize print-on-demand methods to choose how and when to apply these materials and decide what channels work best for their customer base. MarketHUB+ can personalize printed promotions to create a local appeal, but still ensure a consistent message and brand across the enterprise. Digital print does not necessarily mean just paper. While brochures and other quality stock printing is very important, mobile technology advances have given rise to a number of new creative marketing methods like Quick Response codes and Personalized URLs. QRs (small pixilated barcodes) can be placed on brochures, banners, and business cards. They take customers to a vcards, text messages, or Internet sites when scanned using a smartphone. PURLs can also be employed in this manner and are useful when a personal approach is needed. These methods provide immediate feedback on an advertising campaign along with quality demographic data.

MarketHUB+ can help businesses implement these new digital communication methods and instantly integrate old-world printing with new-world technology. Creating this cohesive bridge is the key to bringing your marketing strategies into the digital age. Measureable results, flexible distribution, multi-channel communications, and personalization are just a few of the ways that MarketHUB+ can help you successfully implement your marketing strategies. It is a true cross-media platform that gives businesses the ability to maintain brand control and compliance while tracking the success of their efforts. Contact DocuStar and see how our state of the art web-to-print services can help you achieve all of your marketing goals.

Learn how Vya can help simplify local marketing through our marketing resource management systems, solutions and print expertise.

Tags: Blog, Marketing Advances, marketing resource management

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