Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the March Marketing News Snapshot.
Apps Score a Slam Dunk with March Madness Fans | March Madness lovers who want to follow the games both day and night can breathe a sigh of relief—thanks to mobile apps. Mobile users are turning to their second screen during the workday to keep up with this year’s National Collegiate Athletic Association (NCAA) basketball tournament. Read the full article. (eMarketer, 3/24/2014)
News Byte: One in Six Wear Wearables | Breakdowns of click and purchase data from mobile phones and tablets will soon feature a third column for wearables, though the wrist computers are lingering in the early adopter phase. Read the full article. (Direct Marketing News, 3/21/2014)
The Most Effective Email Subject Line Length | Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words. Read the full article. (MarketingProfs, 3/5/2014)
Digital Video Ad Views Skyrocket | As the number of consumers watching digital movies and television shows grows, ads during this longer content are seeing success. Long-form digital video ads—those played during videos that are 20 minutes or longer—experienced tremendous growth in Q4 2013. Read the full article. (eMarketer, 3/18/2014)