Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the June Marketing News Snapshot.
Video Is the Next Frontier for Email Marketers
This eMarketer article delves into the statistics behind using video in email marketing. While only a quarter of businesses are currently using video in email, 81% of respondents said they were at least somewhat likely to integrate videos into their email marketing practices. The article breaks down reasons why marketers are not using video in email and also the top benefits of using videos in email according to marketing executives. Read the full article. (6/19/2013, eMarketer)
As Facebook Hashtags Roll Out, What They Mean for Marketers
Facebook recently unleashed it’s version of Twitter-inspired hashtagging to facilitate more community “dialogue” among its users. But how will this impact marketers and can they use it to their advantage? If there’s a will, marketers will find a way. PR Daily’s Arik Hanson offers his insight into the opportunities at your fingertips with Facebook hashtags. Read the full article. (6/22/2013, Entrepreneur.com)
What Do Google’s Smartphone Ranking Changes Mean for Marketers?
“…In the near future [Google] will start demoting sites within mobile rankings that provide a poor user experience to smartphone searchers.” That’s the gist of Google’s newly-announced smartphone search rankings. Naturally that means mobile optimization is more important than it’s ever been. Bryson Meunier breaks down what Google will be looking for in a mobile-optimized site and the SEO implications for your business. Read the full article. (6/24/2013, marketingland.com)
Magazines’ iPad Editions See 24% Ad Boost in Q1
A report from Kantar Media and the Publishers Information Bureau on Q1 magazine advertising is out, and the results reflect a growing shift in where companies’ ad dollars are going. The number of paid print ads (by pages) stayed pretty flat compared to this time last year. Meanwhile, the number of ad units sold on publishers’ iPad editions rose sharply (24%) compared to the same period last year. Ad Age gives a full rundown of the numbers in this article. Read the full article. (6/24/2013, Ad Age)
How Digital Marketing Will Influence Industry Distribution Structures
CMO.com’s John Parker examines the impact digital marketing can have on the relationship between distributors and vendors and how improving digital marketing tactics between the two can create a profoundly better customer experience. Parker also discusses the dangers of neglecting digital marketing in this very thorough and enlightening article. Read the full article. (6/26/2013, CMO.com)