Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the August Marketing News Snapshot.
Accenture study finds disconnect between CMOs, CIOs
We talk a lot on this blog about the changing dynamic between marketing and IT, and a new study from Accenture seems to validate the issue. While a large majority of CIOs acknowledged that alignment with marketing was important, only a small majority of CMOs felt the same way about alignment with IT. See how the numbers break down in this report from BtoB. Read the full article. (8/22/2013, BtoB)
Taking Advantage of Gmail's Tabbed Inbox
DM News’ Ryan Joe looks at Gmail’s reconfigured inbox, which will have a profound impact on the effectiveness of email marketing. Change can be frightening in the marketing world, and at first glance the new tab system Gmail is implementing seems to work against marketers, but Joe offers some ways to make sure your messages get through to your audience. Read the full article. (8/23/2013, Direct Marketing News)
Is BuzzFeed's Boom Making Brand Blogs Go Bust?
ClickZ’s Lisa Buyer delves into the very interesting question of the relevance of corporate blogs in content marketing, especially with the prominence of sites like BuzzFeed that have the ability to reach a much larger audience. She looks to industry experts like Lee Odden and digs up some recent stats to help determine just how much time and resources you should invest in your corporate blog. Read the full article. (8/27/2013, ClickZ)
Twitter Hires First Commerce Chief for Social Shopping Push
It’s no secret Twitter is the trend-setter in social media, despite how many more users or market share Facebook and Google+ want to boast about. So when the social media giant hires the former president of Ticketmaster as its first head of commerce, you know big changes are on the horizon for the social media landscape. Read the full article. (8/27/2013, Ad Age)
15 Mind-Blowing Stats about Online Video Advertising
48 billion online videos were watched in July, according to comScore. That’s a lot of eyeballs and a lot of minutes of advertising opportunity. CMO.com collected some interesting and valuable statistics from around the web, including what devices people are using to watch videos, how many hours of videos they watch and the likelihood of them clicking on video advertising compared to standard banner ads. Read the full article. (8/29/2013, CMO.com)