April 2014 Monthly Marketing News Snapshot

Apr 30, 2014

Vya Staff

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the April Marketing News Snapshot.

December news snapshotFind the Right Imagery for Social Media Branding
Many famous brands use imagery to capture the essence of their products or service, even more so than their written content. For example, you've probably watched a television ad and figured out the brand behind the ad before you even saw a logo or any other identifying product. Read the full article. (MarketingProfs, 4/17/2014)

Traditional or Digital Ads? Millennials Show Mixed Feelings
Millennials are known as a digitally savvy group, but does that mean that they view traditional ads as less effective? According to polling by Adroit Digital, many millennials don’t. When the January 2014 study asked US millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective; however, the percentage of those who said they were equally effective was close behind, cited by 28% of 18- to 33-year-olds. Read the full article. (eMarketer, 4/15/2014)

7 Killer Tips for Logo Design
Designing a logo is simple, right? Think again. There's more to crafting a brand's visual identity than just placing a name in a square and calling it a day. Logo designers are in high demand, and it's for good reason — a logo is often a company's first impression, one that can impact a customer's brand perception, purchase decisions and overall attitude toward a product. Read the full article. (Mashable, 4/30/2014)

How to Turn Negative Social Media Into a Positive
Today, companies big and small use social media as a way of marketing their products and services. Social media also provides a platform for interaction between brands and customers. Read the full article. (MarketingProfs, 4/4/2014)

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