Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing, get caught up with the April Marketing News Snapshot.
How do Internet users divvy up their desktop, mobile web time?
The Media Behavior Institute studied Internet users’ online habits for six months between July 2012 and January 2013. Not surprisingly, mobile phone and tablet usage increased, while desktop usage decreased five percentage points. What’s the big takeaway for marketers? How people are spending their time differently on mobile Internet versus desktop Internet. Email garners the most minutes from mobile users, while desktop is used primarily for social networking. Read the full article. (4/25/2013, eMarketer)
Adobe survey finds CMOs still struggle with digital optimization
The Adobe 2013 Digital Marketing Optimization Survey yielded some surprising results after interviewing 1,800 global digital marketers. CMO.com delves into the numbers, which include data on how prepared marketers are for mobile integration (not very), how testing digital marketing components is viewed by organizations (not well) and what can be done to improve web conversions. Read the full article. (4/26/2013, CMO.com)
Google's five digital advertising trends
Susan Wojcicki, SVP of Advertising at Google, offers her insight into five ideas that will shape the future of digital advertising: choices, control, charm, connectivity and calibration. As with many other areas of digital marketing, she sees user interaction increasing, while advertisers will need to get smarter about the ads they run and the ways they measure them. Read the full article. (4/10/2013, Direct Marketing News)
Social, search drive sales for B2B marketers
Mary Morrison of BtoB sits down with executives from top businesses to discuss the impact of social media and search on business-to-business sales. While some B2B companies struggle to find value in the social media universe, CDW, for example, says “14% of people who engaged with the company in social channels making a purchase through a member of a CDW account team and 17% making a purchase from the company's website.” Read the full article. (4/22/2013, BtoB Online)
Loyalty programs & the small, vending machine mobile payment
As author Chuck Martin notes, “An interesting experiment is about to hit the vending machine market with consumers being rewarded for using a mobile wallet.” While the loyalty program will take place on a smaller scale with vending machines, success could have big-time implications for marketers and the financial services industry. Read the full article. (4/26/2013, MediaPost)