Terry Brokamp

Does your organization have a sustainable competitive advantage? In a market driven by technology, the ability to provide customer experiences that consistently exceed expectations will set you apart from the competition. In this blog, Senior Vice President Terry Brokamp will discuss customer service quality and how to nurture that “can do” attitude throughout the organization.
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Recent Posts

Don’t Stop the Presses: Overcoming Print Materials Challenges for End-Product Manufacturers

Feb 27, 2017

Despite digital marketing’s dominance in today’s marketing mix, printed materials continue to play a vital role for end-product manufacturers. From product manuals, operating procedures and material safety data sheets, to price books and hang tags – there are certain applications that demand printed materials.

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Tags: manufacturing, print, hang tag printing, material safety data sheet printing, kitting

Three reasons to get up close and personalize your marketing

Dec 03, 2015

“Dear Sir or Madam…”

In the days before technology made it easier to personalize correspondence, it would be common to get several pieces of mail addressed to “sir or madam” or “resident” on any given day.

However, technology like marketing resource management systems has changed this. Savvy marketers can do more than customize the name of the person receiving the note. They can also tailor messages and images, both digitally and in print.

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Tags: direct mail, insurance, marketing resource management, personalized marketing

Four questions to consider when creating a multi-channel marketing campaign

Oct 01, 2015

In today’s marketing landscape, reaching consumers where they are is more critical than ever. They want information easily accessible across an increasingly diverse set of channels.
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Tags: multichannel marketing, local marketing, Vya

Calm, cool and collected: The importance of relaxing at work

Aug 27, 2015

If you’re reading this at work right now, stop. Take a deep breath. Roll your shoulders back and straighten up in your seat. Now proceed.

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Tags: marketing resource management, Vya, Simplifying, relaxing at work, general

Ensure your direct mail campaigns stand out

Jun 05, 2015


Last week, I shared tips on maximizing print budgets. In a similar vein, this week, I want to share tips on how direct mail campaigns can stand out in your target consumers’ mailboxes. I’ve been fortunate to work with companies for more than 20 years, helping shape and fulfill direct mail campaigns.

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Tags: direct mail marketing

Maximize your print budget with these top tips

May 28, 2015


Printing your marketing materials can seem like a simple task. But if you’ve ever managed a print process, you know there’s more to it than meets the eye.

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Tags: printing, marketing resource management, Print budgets, print best practices, print tips

Print Is Important Today – More Than Ever

Apr 04, 2014

The evolution of the Internet and digital platforms might have altered the popularity of print, but it didn’t change the need for it. Print materials are a necessary part of a successful and effective communication strategy and exist in places digital media can’t, giving cross-media campaigns the chance to reach a bigger audience. Print is very much alive and plays a vital part in any marketing effort, and here’s why:

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Tags: Blog, marketing, campaign, cross-media, internet, cyber space, print, business, magazines, newspapers, decision making, brands, materials, consumer

7 Reasons Direct Mail Still Matters

Aug 20, 2013

You know direct mail – you receive it, you use it, and it’s more effective than ever. But why? Why in our era of feature-rich, multimedia, permission-based marketing does direct mail still endure? Why do marketers know in their gut that direct mail is irreplaceable? When we sit down and spell it out, the not-so-obvious answers become obvious.

1. Direct mail is proven. Research shows that typical direct mail response rates are between 3 and 5 percent. Though this seems small, it is still a statistically reliable number for expected response rates and it could be very successful depending on the product or service being sold. For instance, a high-ticket item like a $10K window installation may only require one sale to pay for the entire mailing and then some. In this case, even a 0.5 percent response rate could be very profitable. The key is to determine your desired response rate at the onset so that you can calculate the proper investment and expected ROI.

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Tags: Blog, USPS, direct mail marketing, campaign, mailing list, segmentation, mailing

In-House Vs. Outsourcing: A Process for Analysis

Jul 19, 2013

It’s a question every company faces with any new initiative or strategy shift that may require new or different skills and resources: Should we keep it in-house or are we better off paying someone else to do it? Sometimes arriving at an answer doesn’t take more than two seconds of thought. Other times, more due diligence is called for, and that’s what we’re going to examine in today’s post. I think there are four areas of analysis businesses need to consider when deciding whether or not to keep work in-house or look outside the company: core competencies, personnel, other resources (equipment, machinery, software, etc…) and financial impact/cost.

Core competencies
The first question you need to answer (aside from the main question of this post) ties directly back to the core competencies of your company. Is the new work or initiative you are considering in line with your core business competencies? To put it another way, will it divert the focus of your business and your people away from what they do best? To use an example on an individual scale, it doesn’t make sense for a sales person to spend time designing and building his or her own email marketing tool. That’s time spent not working leads, and no matter how great it would be to have an email marketing program built to 100% custom-fit specifications, it’s just not worth the effort with so many other viable options on the market. That example segues nicely into our second area of analysis…

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Tags: Blog, printing, human resources, technology, core competencies, personnel, marketing systems

Four Keys to Great Client Service

Jun 13, 2013

It’s a no-brainer to say customer service matters, but some recent studies really quantify just how much it matters. In one study, respondents indicated that they stand to lose up to 21% of annual revenue as a result of not offering a positive, consistent and brand-relevant customer experience. Another study says that bad customer service stories are more likely to be shared than good customer services stories, with 62% of B2B and 42% of B2C customers purchasing more after a good experience.

It’s really important for us at DocuStar to make sure the client experience is a positive one. My goal is for the client to consider us a part of their team. After all, we practically serve as an extension of their marketing department for some projects. Whether you work B2B or B2C, reaching that level of intimacy with your clients is critical for sustained success but can be difficult to achieve. I think there are four things you can do that will put you and your client in a position to succeed:

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Tags: Blog, client retention, marketing, B2B, B2C, business-to-consumer, client service, customer service, business-to-business, marketing technology, customer experience

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