Vya Marketing Blog

Staff Contributor

Podcast Transcript: The Importance of Managing CX and UX Together

Feb 05, 2021

Our Guest: Dorian Hansen, Chief Marketing Officer, Head of Operations & Digital Transformation

Podcast Transcript: How to create sustained data-driven, organic growth

Aug 20, 2020

Our Guest: Jim Stadler, Executive Vice President,
Chief Marketing & Communications Officer

Company: First Midwest Bank

Podcast Transcript: How to bring a brand story to life in an industry undergoing consolidation and acquisitions

Mar 16, 2020

Our Guest: Eric Giesecke, Chief Marketing Officer

Company: WesBanco

Podcast Transcript: How to Bring Cross Functional Teams Together to Focus on the Strategic Side of Marketing

Feb 19, 2020

Our Guest: Kevin Mackiewicz,
Vice President | Marketing Director, Wealth and Asset Management

Company: Fifth Third Bank

Decoding the Consumer Buying Process

Oct 09, 2014

On the children’s live-action adventure show Captain Midnight, members of the Secret Squadron used special decoder rings to decipher messages that no one else could understand. The secret decoding power provided a competitive advantage that allowed the Secret Squadron to win.

Wouldn’t it be great if you could slip on a special marketing decoder ring to decipher your prospects? Imagine the advantage of knowing the secret communication channel and message to most efficiently and effectively win the sale. Marketing case studies would be written and awards presented as victory over your competition would be certain. The challenge is that consumer’s aren’t predictable, linear, rational or sequential beings. In other words, good luck decoding your shopper. That’s not to suggest you should ignore consumer behavior or the buying process though. Because when you do crack the code by engaging your customers through the right touch point with relevant and timely information, you build consumer trust and improve their buying experience.

Are You Using the Dreaded Cold Call or Creating a Conversation?

Sep 11, 2014

Did you know that the cold call is not unique to sales? It happens in the class room as well. When a teacher asks a question of a student who hasn’t raised their hand you can feel the temperature drop, because you’ve got a cold call in action. The teachers’ goal is to keep her students attention by introducing the possibility that anyone can be asked to speak at any time. By doing so she hopes to reduce the chances the students will be preoccupied and tune out. I probably don’t have to tell you what some of the students are really thinking.

Tags: sales, lead nurturing

How To Make A Difference When You’re Neither Feared Nor Loved

Jul 16, 2014

If the customer is not “engaged,” has marketing failed?

Jul 01, 2014

Research shows that we tend to remember:

Quality check: Is 99.9% good enough?

Jun 19, 2014

People are human, and that means mistakes are bound to happen. In fact, few of us get through the workday without making a single error, so should 99.9% be considered good enough? Google the phrase “99.9% is good enough” and see what comes back. For the most part you will uncover the following (at 99.9% quality you can expect):

A Mindset for Keeping Your Social Media Journey on Track

Jun 13, 2014

In 1903 Dr. Horatio Jackson set off on a journey from San Francisco to New York becoming the first person to cross the United States in a “horseless carriage.” At the time there were only 150 miles of paved roads in the entire country. In addition, there were no gas stations and virtually no road maps as we know them today. This was America's first transcontinental road trip, and like many road trips that would follow it included breakdowns and wrong turns.