Email marketing has a high return on investment. It’s a great way for local franchises to connect directly with consumers in their markets—and whether you’re sharing news about a specific event or communicating as part of a broader campaign, email marketing can grow brand loyalty, generate leads and boost sales.
May 14, 2015
As marketers working closely with local sales channels, you already know those teams on the ground are key to driving sales with consumers.
Marketing resource management (MRM) isn’t exactly a topic of most business conversations. In fact, most people don’t even know the solution exists or understand how it can solve marketing challenges and help them reach business goals.
Four tips to become your distributor’s brand of choice
Your brand and products have strong and compelling positioning, points of differentiation and benefits. How can you be sure local customers are getting that message? When you work through third party channels, such as local sales agents and distributors, it can be a challenge to ensure your end customers are receiving your message. Establishing strong relationships with your local partners can go a long way in making you their brand of choice.
Tags: third-party sales
That first step – it can make or break you. In sports, that first step can launch you into the lead of the race, or help you beat your defender down the field. A good first step often puts you in position for success. It’s no different in business, especially when it comes to technology.
“Moments matter,” said Kyle Lacy, an author and thought leader on digital marketing trends, at the recent Connections 2014 Conference in Indianapolis. “Every touch point and every connection is an opportunity to deliver a seamless brand experience to delight your customers.”
The value of social media use in the workplace has become an important discussion among companies. No one will question the rapid growth of social media and its impact on a company, but many organizations struggle with allowing employees to engage in social media while also protecting against potential risks to corporate reputation.
Oct 23, 2013
It’s an inevitable point in the life cycle of every great advancement or leap forward: that moment when the exceptional becomes the norm. It happened with phones, televisions, automobiles – things that were revolutionary concepts when they first arrived, but eventually nearly everyone had one, and suddenly owning such items isn’t viewed as remarkable, rather as necessary.
The same holds true for business skills, and that was the focus of a book I recently read by Jay Baer called “Youtility.” New technology has always demanded new skills, but as we’ve seen time and time again, as the technology becomes more prevalent and “the norm,” so too do the skills required to operate it, and that has an impact on how businesses should look for and asses new talent.
Aug 13, 2013
Companies don’t have a choice anymore. Responsive web design and optimization for mobile are mandatory components of a successful and sustainable marketing strategy. Many companies understand that this is the direction Internet marketing is going, but some recent statistics suggest that companies should be acting with a little more urgency when it comes to mobile optimization than they have been. Of the 5 hours a day people are spending engaged on digital media, they spend 2 hours and 19 minutes online and 2 hours and 21 minutes on a mobile device.
The 5 hours (and 16 minutes, to be specific) devoted to digital media is 45 minutes more than people spend on the next most popular media format (television, at 4:31). Radio is a distant third at 1:26 and people only spend a measly 32 minutes a day on offline print.