Jay Brokamp

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Recent Posts

Making Sense of the ‘Data Cycle’

Jun 20, 2013

Everyone has caught themselves daydreaming of a scenario where they said the right thing at the right time in the right place. Maybe it was about a marriage proposal, or falling into a dream job; either way, that goes to show that all (or at least most) of us at some level recognize the inherent value in the relationship between message, time and place. These elements are no less valuable when it comes to marketing and sales. Think of all the legislation that exists to prevent businesses (legit and non-legit) from saying anything in the “wrong place.” The CAN-SPAM Act and the National Do Not Call List are the biggest examples that come to mind.

The point is, no matter if it’s getting engaged or sending a webinar invite via email, it’s hard to know exactly what the right thing to say is, when to say it and where to say it. In business, the challenge is two-fold:

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Tags: big data, data analysis, sales, messaging, relevance, digital age, marketing, business results, audience engagement, can-spam act, technology, metrics, measurement, data

Three Ways Technology is Helping Marketers

Jun 11, 2013

From Deadlines to bottom-lines, I put my marketing department under constant pressure to show ROI. This means every project and every process must be evaluated and prioritized based on the resources available and the return it will generate. In short, you need to get the most out of your team at all times. Basically, success comes down to productivity.

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Tags: creative production management, workflow, budgeting, process automation, collaboration, marketing technology, marketing resource management, local marketing automation, marketing productivity

Are You Building a Culture of Innovation?

Apr 23, 2013

DocuStar’s MarketHUB+ marketing resource management system is a finalist for this year’s Innovation Awards to be announced this week! In the spirit of that designation, below are some guidelines for building a culture of Innovation within your company.

In an era of rapid change and evolving technology, companies that provide the culture, resources and willingness to innovate are better poised for long-term success. But in order to build a culture of innovation, businesses need to think about what innovation means to them. Too often, we hinder our ability to innovate by only thinking of innovation in grandiose terms – “What’s the next greatest product ever invented,” – and overlook smaller, more practical ways to stay ahead of the curve.

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Tags: culture of innovation, marketing leadership, marketing, creativity, culture of creativity, marketing innovation

The Chief Digital Officer: Marketing Leadership for a New Age?

Feb 21, 2013

Part of any marketer’s role (and any executive’s role, really) is to identify emerging industry trends and separate those with real staying power from the mere flavors of the week. This is particularly difficult when it comes to tracking emerging digital resources. For example, while experience would suggest Twitter is the second-most utilized social networking tool, a new report states that Google+ has actually overtaken Twitter in percent of market-share and active users.

While social media is just one example, the point is that while these individual trends can be tough to predict, one thing is clear: digital marketing mediums are not just here to stay; they are ever-expanding. And their growing prevalence means new challenges that stretch well beyond the confines of the marketing department.

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Tags: digital marketing, CDO, IT, MRM, marketing technology, marketing resource management