Jay Brokamp

A look to the future sets the stage for milestones to come. Reaching those milestones requires leadership that embraces a transformation mindset – as the technology driving the market changes, so too must your business. In this blog, CEO Jay Brokamp will discuss digital strategies and offer other musings on emerging marketing technologies poised to reshape the corporate landscape.
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Recent Posts

‘Tis the season to….simplify.

Dec 10, 2015

Simplify-Holidays-Vya-DecBLOG_1.jpgThis time of year, excess can be all around us. Too often, the holidays quickly become overwhelming and a source of stress instead of something to enjoy. To me, it’s all about getting back to the basics.

It’s about making things easier by removing items off my to-do lists, where appropriate, and staying focused on what really matters.

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Tags: leadership, Vya, Simplify

Agility drives competitive advantage in crowded markets

Nov 18, 2015

Today’s business landscape is constantly changing. Customers are in the driver seat, demanding new products and services, and expecting businesses to always be available. All the while, technology lets us deliver more faster than ever before, while connecting with more and more consumers.

It’s a competitive environment. And it’s one where companies must be agile in order to meet new demands, adapt to new technology and stand out in the marketplace.

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Tags: marketing leadership, financial services, Competitive advantage, agile marketing

Introducing Vya

Jul 21, 2015

Today is an exciting, and emotional, day for me. Today, DocuStar is becoming Vya.

More than 20 years ago, I had a vision for the print industry. I saw the opportunity to provide quality, reliable print jobs quickly to our clients. Since DocuStar opened its doors, our clients came to know us for not just the quality of our work, but also the quality of our people and the care and attention we bring to every single one of our jobs.

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Tags: marketing resource management, marketing operations, Vya, DocuStar

What really drives customer loyalty?

Apr 02, 2015

I have to admit – a recent social media post we shared caused me to do a double take. Last week, we shared an article from Harvard Business Review called “Stop trying to delight your customers.” Unsure of what the article was really about – and why we were sharing it – I took a look. And I totally got it.

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Tags: technology, customer service, MRM, marketing resource management

A New Model for Marketing Operations

Dec 05, 2014

Jay Blog New Model no quoteGleanster, a leading voice in business technology research, insight and analysis, recently released their benchmark report on marketing resource management (MRM). Even living in a world that revolves around MRM every day, it’s always important to occasionally step back and view the industry through a fresh lens, and this report certainly provides that. More than anything, it does a good job of painting the challenges marketers face today as they look for MRM (and technology in general) to improve operations.

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Tags: Blog, MRM, marketing technology, marketing resource management, local marketing, marketing operations, Gleanster

Marketing Technology: What – or Who – Is Really Creating Value?

Sep 23, 2014

It wouldn’t surprise anyone if I said technology plays a big role in our daily lives. We spend most of our days staring at a screen of some sort, whether it’s in our office, on a bus, train or airplane, walking down the sidewalk, or just sitting on the couch. And as we become more comfortable with technology, we’ve placed more of our responsibilities in the hands of technology. This is as true of people as it is business.

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Tags: Blog, marketing leadership, marketing technology, marketing technology vendors, marketing technologist, marketing talent, local marketing automation

Four Keys to Building an Effective Content Strategy

Dec 17, 2013

An article from chiefoutsiders.com recently published the statistic that most buyers are usually 70% through the sales cycle before they make initial contact with a sales person or company representative. As the article points out, this has some serious implications for marketers and how they go about their job. Where I think marketing has the biggest impact on the sales cycle is in the content it delivers, whether directly or indirectly, to support the sales team.

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Tags: Blog, internet marketing, content strategy, sales, marketing, MRM, content, buying cycle

Forget Branding! What’s Social Media’s Role in Direct Marketing and Sales?

Nov 08, 2013

Okay, so don’t forget about branding, but everyone always talks about social media in the context of branding. So today, we’re going to focus on social media’s role in building your bottom line by closing deals…

It’s very easy in life to embrace an “out with the old, in with the new!” attitude. After all, newer is most always perceived to be better. The problem with this attitude is that it supposes the correct course of action is one or the other; a classic “if not A, then B” scenario. While that’s a theorem that’s important for software developers, mathematicians and philosophers to know, it’s not necessarily a good rule for businesses to follow.

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Tags: Blog, digital marketing, direct mail, ROI, Twitter, sales, LinkedIn, social media

Integrating Big Data into Your Marketing Strategy

Aug 15, 2013

As we’ve discussed on this blog before, technological changes and economic variables are putting more and more pressure on marketing teams and businesses in general to justify strategies and quantify results with data. The problem with data is that data, in its simplest, just-collected form, is completely raw. Knowing that 10 of your leads this month came from Ohio doesn’t really tell anyone anything about how well you did or how you should run your business going forward. Is that number high or low when compared with how you’ve done in that state in the past? How does it compare to other states? The point is data needs a context before it can have meaning and be useful.

Here’s the problem with everything I just said, though: The person who manages the data collection often isn’t the person who is best qualified to place the data in a useful context. There’s a data integration process – from collection, to management and filtration, to analysis, to action – that relies on technology and systems, and someone has to maintain those systems (usually IT). But, IT isn’t the department actually needing/using the data (that would be marketing and/or sales). At some point, the data baton needs to be handed off, and figuring out how to do that is the real challenge for businesses.

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Tags: Blog, big data, sales, IT, integration, technology, MRM, marketing strategy, marketing resource management, marketing plan, CRM

Marketing Automation: How Much is Enough?

Jul 26, 2013

The use of automation technologies in marketing processes has been on the rise, and according to recent studies, will only continue to increase in the years to come. When you read the stats and research, it’s only natural to ask if you’re company is keeping up or falling behind when it comes to marketing efficiency, which drives the demand for automation. A quick check of the automation market shows there are many different types of platforms automating many different marketing processes, but the extent of automation companies need should be taken very much on an individual basis. So how do you know what’s going to work for your company and who’s just another “partner” you’re cutting a check to?

Simple vs. Complex
First, let’s try to define “automation” a little better. I would categorize automation technologies/software into two groups: Simple Automation and Complex Automation. Simple automation could be exemplified by an email marketing tool or an auto-responder or something of that nature. You could even throw in some social media applications that automate posting across multiple platforms if you wanted to interpret the term broadly. Complex automation technologies are systems rather than tools or apps. They integrate not just front-end, execution processes, but also manage back-end processes, such as production. Think of these as your marketing resource management (MRM) systems or collaborative creative production management systems.

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Tags: Blog

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