The number of innovative ways to use large format printing continues to multiply, making it one of the hottest areas in marketing. According to a report in Printing Impressions, the wide-format market is growing at a rate of 10% to 12% annually.
A client recently asked me, “Why should I consider including direct mail in my marketing mix? And if I were to use direct mail, how would I track it in a meaningful way?”
You may have asked yourself these very same questions. With the shift to less expensive, metric-rich digital channels, many marketers abandoned mail as a way to reach customers and track engagement.
But marketers are always looking for the most effective ways to break through to media overloaded consumers, which is leading a growing number to revisit direct mail, particularly as part of a multichannel marketing strategy.