Postage Rate Increase: How to Keep Your Direct Mail Marketing Costs in Check

Jan 10, 2019

If you’re not already aware, the U.S. Postal Service is ringing in the new year with a postal rate increase. Beginning January 27th, the price of a first-class stamp will go from $.50 to $.55, the largest jump since 1991, when the rate went from $.25 to $.29.

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Tags: direct mail marketing, direct mail, USPS

Report: How National Franchise Brands Are Getting Local with Marketing

Jan 02, 2019

The latest industry research shows, that while national franchise brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement.

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Tags: franchise, franchise local marketing, local marketing budgets

Thankful for 25 Years of Vya

Nov 27, 2018

A quarter century – that sure sounds like a long time. Think back 25 years… what do you remember about 1993? Bill Clinton was sworn in as the 42nd president of the United States. Top films were Jurassic Park, Mrs. Doubtfire, Groundhog Day, Sleepless in Seattle and Schindler’s List. The cost of a first-class stamp was $0.29.

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Tags: marketing technology, print, Vya

Fresh from BAI Beacon 2018: Highlights & Surprises

Oct 31, 2018

My Vya colleagues and I recently returned from our first BAI Beacon conference (Oct. 9-11 in Orlando), and I have to say, there was a freshness about it that is often lacking at financial services industry events. The format was energizing, the content thought provoking. Here are some of the top ah-ha moments and inventive aspects we experienced.

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Tags: strategic marketing, bank marketing, banking customer experience, BAI Beacon

Infographic: The Marketer’s Path to Strategic Impact

Sep 27, 2018

Is it smart to include marketing at the highest levels of strategic planning? At Vya, we think so. Organizations across a wide range of industries are searching for ways to gain their competitive advantage in the face of rapidly changing market dynamics. More than ever, marketing’s influence and insight can and should play a role in high-level business strategy.

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Tags: strategic marketing, bank marketing

Marketing Resource Management - How to Ensure a Successful Implementation

Aug 16, 2018

Today’s marketers are increasingly adopting marketing resource management (MRM) solutions to help them manage a number of core use cases, from ensuring brand consistency and content localization to budget and workflow management.

As a considered investment, due diligence is essential for finding the right MRM technology partner for your organization. In addition to evaluating MRM software capabilities, think about what happens after you make your selection. How will the solution be implemented and supported?

Following are some suggested measures to help ensure a successful MRM implementation.

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Tags: marketing resource management, marketing technology, marketing technology buyer's guides, MRM

Exploring the Franchise Customer Journey at FCMC 2018

Jul 11, 2018

I recently returned from the 2018 Franchise Consumer Marketing Conference, in Atlanta, and as with past FCMC events, it was a great place for picking up fresh ideas and insights from some of franchising’s most innovative and successful marketing pros and practitioners. 

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Tags: marketing strategy, customer experience, franchise, franchise local marketing, local marketing automation

Lessons in Meaningful Marketing from the ND CMO Summit

Apr 26, 2018

 

In marketing, there may be no better resource for keeping pace with change, innovation and best practices than our marketing peers. The insights of those who have “been there, done that,” provide valuable input for finetuning our own marketing strategies and tactics.

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Tags: marketing strategy, CMO, executive leadership

What Criteria Really Matter When Buying Marketing Software & Services?

Mar 29, 2018

In the current issue of Harvard Business Review, a team of experts from Bain & Company presents an analysis of B2B client data that offers insights into what matters most to B2B buyers of business products and services. A framework emerged from their research – a pyramid which organizes 40 fundamental “elements of value” within five categories. At the bottom of the pyramid is table stakes, followed by functional value, ease of doing business, individual value and inspirational value.

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Tags: martech, technology, marketing technology, marketing resource management, MRM, marketing technology buyer's guides

Bank Marketers: Charting a Path to Strategic Impact

Mar 01, 2018

In its 2018 Banking Outlook report, Deloitte’s Center for Financial Services talks about the multiple challenges banks face as they aim to transform into “more strategically focused, technologically modern and operationally agile institutions.” Among the challenges Deloitte identifies are: complex and diverging regulations, legacy systems, disruptive models and technologies, new competitors, and an often-restive customer base with ever-higher expectations.

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Tags: bank marketing, financial services, marketing strategy

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